In Part 1 of The Misadventures – Sci-Fi on a budget, we’ll be talking with Adrian Croom, co-founder of Alleyway Art Entertainment and co-creator of The Misadventures web series. In Part 2 we’ll hear from The Misadventures co-creator Jon McMahon who represents the other half of Alleyway Art.
Adrian Croom – Photo by Lucas Purvis
Many artists run into creative dead ends when their imaginations are bigger than their budgets. Ideas get scrapped, scripts get shortened, visions are scaled back. In some cases, projects that have a lot of potential never see the light of day. But if you believe in your idea and you want it bad enough, you find a way to make it happen. Meet Adrian Croom, co-creator of The Misadventures.
What sort of content do you and Jon create and how long have you been doing it?
Alleyway Art really just started as comedic entertainment. Beaver Kneaver was the first film that Alleyway Art jumped into, and we have developed lots of smaller short films over the years. Alleyway Art is an ensemble of Austin local artists, making what we consider clever entertaining content. Jon and I met in middle school and have been best friends and collaborators ever since.
What is The Misadventures? The Misadventures is an epic science fiction space adventure that carries its story through multiple mediums. We started with a sixteen episode live action web-series. It has since evolved into a comic strip, ebook, and animation.
I remember several years ago discussing with a friend what projects we were working on. At the time, I was trying to get a music project off the ground and working on writing a play. My friend told me he was totally focused on creating a web series. Web series?
That was the first time I had heard the two words put together. I understood the concept and how with the increasing availability of broadband and the improved video streaming technology it could become a viable art form. Mind you, this was before YouTube was popular, and watching videos on the internet was not ubiquitous. It wasn’t a no brainer at the time. It seemed like an interesting idea, but was there any real potential behind it? Admittedly, it was hard for me to latch on to. How do you gain recognition? How do you make money? My friend didn’t have all the answers but assured me it was the future of where everything was going. He told me it was going to take over TV, eventually. Honestly, I laughed inside.
Fast forward several years to the present. Despite TV ownership dropping from 115.9 million homes with a TV to around 114.7 million, television viewing is healthier than ever. 2011 recorded a record high average amount of viewing time per household of 58 hours and 28 minutes per week. Internet video has not taken over or replaced TV. It has, however, grown by leaps and bounds and become a formidable threat to the conventional television broadcast and distribution model.
It’s not all about YouTube, but YouTube has gone berserk. What started as a simple video sharing website consisting of cat videos and candid capturings of children saying inappropriate things, has become an industry unto itself. In October, YouTube announced its plan to launch more than 100 new video channels: